A MESSAGE FROM ICON CUSTOM BUILDERS
Remodel With Local Industry Experts
Considering a home renovation? Here are 5 reasons why ICON is the go-to team in town:
Full-service, turnkey experience: From design selections and coordinating trades to construction and the final walkthrough, one team guides you through the entire process.
Skilled across the board: From aging-in-place updates to adding square footage for a growing family in Buena Vista to West End historic home renovations, ICON does it all.
Functional results: Not just updated, not just beautiful, but truly transformed and functional. "If something doesn’t function well, it doesn’t matter how pretty it is,” says ICON designer Katherine.
Done right the first time: ICON's efficient process ensures accuracy and durability for years after a project is finished. For example, check out this thorough tile prep process.
Good people: The team is just fun to have in your house. This client put it best: "I can honestly say they felt more like friends than contractors."
📚 Treasure Hunt
You’ve probably driven by this store hundreds of times, but have you ever been inside?
What: 3,000 sq. ft. packed with over 20,000 old and used books, plus vinyl records, framed art, antiques, furniture, and other "eclectibles."
Background: Owner Frank originally used this building as his office while working in historic real estate. Later, he leaned into his love of history and book collections by converting the building into The Eclectible Shop.
How It Works: Frank finds most of the items himself, but you can also sell him your own. He's a book expert and a delight to talk to about his latest finds.
Our Experience: Team member Christy found a picture of her grandpa in one of the store’s old UNC Chapel Hill yearbooks!
🩺 Some people do their medical residency in Winston-Salem and move on. Dr. Lloyd fell in love with this city and decided to stay.
A Stanford grad, former D1 athlete, and chief resident during her time at Wake Forest Baptist Medical Center, she's now bringing that experience to Salem Plastic Surgery.
Why Salem Plastic: "It was an easy choice because of the people. The team welcomed me like family from day one!"
Why she stayed: The small-town feel, great food and live music, plus easy access to Tanglewood trails, Reynolda walks, and mountain weekends.
Local favorites: Late-night tacos at Taqueria Los Juanes, date nights at Betty on Burke, and a fall-tradition donut at Dough-Joe's.
Get to know Dr. Lloyd and see how she and the team can help you become your most confident self.*
🗓 Events
Saturday, August 15
Stitch Club - Work on your current project alongside fellow crafters from the Winston-Salem Stitch Club at Buie's Market. 10:30 AM
Art Party - Turn collage papers and fabric scraps into a one-of-a-kind junk journal at The Open Studio. 10 AM
Honeybee Festival - It’s the festival’s 50th anniversary! Take the family to Fourth of July Park for a vendor market, face painting, and plenty of honey. 10 AM - 5 PM
Lewisville Live - Jam out to Black Pearl Band’s yacht rock and grab a bite from the food truck lineup at Shallowford Square. 7-9 PM
Art in the Park - Create puppets with NCMA WS at Granville Park. All ages welcome! 10 AM - 1 PM
Sunday, August 16
Paint & Sip - Paint one of 17+ designs while enjoying a craft cocktail at The Dutch Light. 4 PM
Vintage Market - Find your new favorite outfit. Shop vintage clothing from 25 vendors at Wise Man Brewing! 12-6 PM
Dessert Class - Learn to make summer desserts like brown butter blondies and toasted pecans at Southern Home & Kitchen. 1 PM
Monday, August 17
Mahjong - Pick up strategy tips with Camel City Mahjong at Miller's on Robinhood, then put them to the test during open play. 6 PM
🗞 Other News
🚀 Startups: One of 150 startups pitching in downtown Winston-Salem could walk away with a $1,000,000 investment. ConvergeSouth brings a two-day capital summit for founders, investors, freelancers, and consultants alike, August 27-28. See who's speaking and exhibiting. Register to attend!*
🎵 Music: Say goodbye to a summer tradition. Lyrics By The Lake has ended its 6-year run of performances by musicians, comedians, and poets. Ticket holders for the August shows will be refunded. Looking for your new music fix? Check out our live music guide.
🏆 Ranking: And the winner is... The Graylyn Estate! USA Today named the historic property the No. 1 Best Boutique Hotel in its Readers' Choice Awards. The hotel has also appeared on the list in previous years, ranking No. 2 in 2025 and No. 4 in 2024.
📅 Save the Date: Support the Winston-Salem Police Foundation at the Beyond the Badge Gala on September 12 at Forsyth Country Club! Enjoy cocktails, dinner, dancing, and a silent auction, all benefiting the Foundation's work in youth engagement, community outreach, and officer wellness.
🌼 Feel Good: Have you seen the blooming flowerbeds by downtown's transit center? They're the work of Keep Winston-Salem Beautiful, funded by grants and planted by volunteers back in spring.
👀 Poll results: How late do you have to be before you send a "running late" text?
2 minutes or less - 23%
5 minutes - 47%
10 minutes or more - 28%
I never text, I just show up late - 2%
Lisa C. sends a text after 10 minutes and shared, “I’m typically never late. I grew up as an Air Force brat, and you always had to be at an appointment 15 minutes early or you were late.”
SPONSORED
Upcoming Events
Evening in the Atrium - Americana artist Jeffrey Dean Foster and singer-songwriter Beth McKee perform at 500 W 5th on August 20, with free bites from East of Texas.
🌀 The Wrap
❤️️ Team member Amanda is planning to have a mommy-daughter date at Theodore’s this weekend!
👀 Krankies’ new Cinnamon Toast Crunch special looks incredible. To sweeten the deal, 20% of the drink’s proceeds benefit local nonprofit Authoring Action!








